World's first smart entryway organizer
Never forget what matters.
A secure spot at your door for the things you can't leave without: keys, wallet, badge. Susan keeps watch and speaks up before you head out without one, so you walk out certain.
Free to reserve · Patent pending
Every morning
You've been here before.
Keys buried under the mail. The badge that isn't where you swore you left it.
The door pat-down. The drive back from halfway. Late again, over things you own.
The lunchbox left on the counter. The gym bag with no fob.
What if the door simply remembered for you?
She knows the whole house
Everyone's morning, handled.
Susan tracks each person's essentials, knows the day's plan, sees who's home and who's out, and even watches the weather. The right reminder reaches the right person at the right moment.
Everyone's essentials.
Keys, wallet, badge, student ID: checked for each person before they walk out.
Schedules & classes.
Gym at 8:30, soccer at five, shifting work days. She knows the plan and reminds each person what they need.
Who's home, who's out.
See who's in, who's already left, and who's still due back.
Weather-aware.
Rain in the forecast? She adds the umbrella. Cold snap? Don't forget the jacket.
Even the dog.
Leash, bowl, treats, walk time. Max gets a profile too.
Works with your world.
Connects to your calendar and smart home.
Private by design. Susan is built for the home. Person recognition is optional and off by default, and household data is designed to stay on-device.
Meet Susan
Register once. She does the rest.
Drop an item in the tray or on a hook. No QR codes, no ritual. She recognizes what it is on her own, learns whose it is, and speaks up only if you've actually left it behind.
Register once
Then it reminds
Took it? Silence. Forgot it? She speaks up. Susan knows what's in the tray and what's gone, so you only hear from her when something's missing. No nagging, no false alarms.
- Work dayBadge · laptop · transit card
- Early flightPassport · charger · headphones
- Date nightWallet · keys · tickets
- School runStudent ID · lunchbox · jacket
Mornings, minus the scramble.
Furniture, not gadget
Made to live in your home.
Premium wood-grain over an engineered frame. Built to belong by the door, not look like a gadget.
Minimal. Warm. Permanent.
Calm mornings start here
Reserve your Magic Susan.
Choose a free reservation for launch updates, or select $1 VIP to guarantee the super early price ($199 USD) before the campaign opens.
You're on the list.
We'll email you when Magic Susan goes live on Kickstarter. If you upgraded to VIP, your super early price, first-access spot, and preferred finish are locked in.
Why "Magic Susan"?
A lazy Susan that pays attention.
She started as a literal lazy Susan by our own front door, the spot where everything lands and nothing's ever found. A year of prototypes later, she earned the name: the quietly helpful one who keeps track so the household doesn't have to. She's real, she's in our homes today, and she's why we're here.
Questions
Frequently asked.
How Susan works, what VIP means, and everything in between.
So what is Magic Susan?
Susan is a secure wall organizer for your entryway with a quiet brain. Drop your keys, wallet, or badge in the tray and she recognizes each item on her own. From then on, the moment you head out without something you usually carry, she lets you know. One home for your essentials, one glance before you leave.
How does she know what to remind me, without nagging?
She only tracks what you've registered, and she knows what's in the tray versus what's gone. Take your badge? She stays quiet. Forget it? She speaks up. No false alarms, no reminders you don't need. Drop in something new and she'll ask if you want to register it; say nothing and she won't track it. You're always in control.
How do I set something up?
Drop it in the tray. She identifies what it is automatically: no typing, no scanning. Assign it to a person with a tap, pick your preferred nudge (voice at the door, phone notification, or on-screen note), and you're done. About thirty seconds. New items, edits, and removals are all handled from the app, anytime. Susan grows with your routine.
Does it work for the whole household?
Yes. Each person gets their own profile, their own essentials, and their own reminder style. Susan tailors the check to whoever is heading out: Emma's school list in the morning, Rob's gym list at 8:00. Up to five people, including the dog.
Is there a camera? What about privacy?
Yes, and it's designed to be the most unobtrusive camera you own. An internal one sees only the tray: not the room, not people. The optional front-facing camera for person recognition has a physical privacy cover and is off by default. The everyday item reminders work with no face recognition at all.
Is she really the world's first? Is it protected?
Magic Susan is the world's first smart entryway organizer: a new category, not a smarter version of something that already exists. The technology is patent-pending across several sensing designs, including the AI-vision version you're backing. Each is a distinct approach, protected separately, so the category and the methods behind it are ours to build on.
Free reservation or VIP: what's the difference?
A free reservation gets you launch updates the moment Susan goes live. The $1 VIP deposit is the only way to lock the $199 super early price (47% off, never offered again), hold your finish, and get first access. Fully refundable before checkout.
Where's it made? When does it ship?
We're based in Ontario, Canada and California, USA. The Kickstarter is planned for 2026, with delivery to follow. VIP reservations get first-access notifications the moment it goes live.
In the press
The world's first smart entryway organizer.
Coverage of Magic Susan and Labarcasa Robotics.
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